Combining software applications and network savvy with commercial nous is BT Design’s winning strategy. And integral to our success is the freedom we give our people. Some of our most brilliant products and services began life as daring notions that in more a constrained environment would never have seen the light of day.
But it’s not just that we encourage ideas. The speed with which we can turn them into reality is breathtaking. That brainwave that made you sit upright in bed the other night could be out there for your peers and potential customers to experiment with in their raw format in a matter of days (go to innovations showcase to get links to some of the stuff we’re currently mulling over).
We call this BT Agile. For us Agile is a way of developing products and services that completely changes the product development process – from the identification and evaluation of new opportunities to the development and delivery of solutions that provide the greatest business benefit, with the best chance of success.
It’s meant a fundamental change in the way we work; a cultural shift that puts more emphasis on customer led delivery, working together, being adaptive and flexible to changing business needs. It’ all about enhancing customer experience.
We believe that Agile is critical in the drive for becoming number one for customer service. It offers customers innovative products and services in much shorter timescales, functionality they are really looking for, a chance for them to get involved and have an influence over what’s being developed, and overall much greater satisfaction from choosing and using BT.
And let’s not forget, underpinning this we have access to the technical innovations being continually developed at BT’s high-tech laboratories at Adastral Park. That means we have world-class R&D resources at our disposal for the successful delivery of everything we devise at BT Design.
